Explore the world with a TV that elevates everything you watch. Powered by the all-new Cognitive Processor XR, the MASTER Series Z9J transforms your content into near-8K quality for incredibly real and immersive pictures. XR Contrast Booster 20x creates breathtaking pictures with deep blacks and intense brightness that make details pop off the screen.
COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear pushing 8K picture quality to the max with precise details, intense contrast, and natural colors.
XR TRILUMINOS PRO – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
FULL ARRAY LED & XR CONTRAST BOOSTER 15 – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
GOOGLE TV – Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
XR 8K UPSCALING – Upscale all your favorite content to 8K resolution and bring back lost texture and detail for a real-world picture.
X-WIDE ANGLE & X-ANTI REFLECTION – Every seat in the room is now the best seat in the room with enhanced viewing angles that preserves color when watching from the side and an anti-reflective screen that reduces glare in bright rooms.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
GOOGLE ASSISTANT – Hands-free entertainment with help from Google – just say “Hey Google” to get started.
ACOUSTIC MULTI-AUDIO – In addition to traditional TV speakers, advanced frame-tweeter technology produces sound from the top and sides of the TV, elevating the soundstage and enabling sound to follow the action for a truly immersive experience.
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